Curriculum_Vitae_

Summary

I’m a Digital Initiatives Librarian at Montana State University, specializing in user experience research and design, web development, and social media community building.

Education

New York University • MA, Archives and Public History • 2011

Long Island University • MLIS, Palmer School • 2011

Georgetown University • Post-Baccalaureate Program in Classics • 2007

University of Minnesota • BA, Classical Archaeology, Summa Cum Laude • 2005

Experience

Digital Initiatives Librarian • Montana State University • January 2012-Present

As a member of the Library Informatics & Computing Department at MSU, I lead user experience research and web analytics reporting and analysis. My work focuses on front-end web design, digital library development, information architecture, search engine optimization, and social media.

Digital Archival Consultant • University of Colorado-Denver • 2011

I served as project manager for a pilot program that established an XML web publishing system for archival finding aids. I worked with librarians, archivists, and digital strategists in setting best practices, digital standards, and long-term visioning for library digitization efforts.

Project Example: Finding Aid to the Colorado Women’s Conference

Archival Assistant • University of Notre Dame • 2011

I arranged, described, and created metadata and XML finding aids for manuscripts from the University of Notre Dame Special Collections Department.

Project Example: Finding Aid to the Richards Family Correspondence

Publications

Rossmann D, Young SWH. 2015. Social Media Optimization: Making Library Content Shareable and Engaging. Library Hi Tech. (Accepted, In Press) *

Mannheimer S, Young SWH, Rossmann D. 2015. On the Ethics of Social Network Research in Libraries. Journal of Communication, Information, and Ethics in Society. (Accepted, In Press) *

Clark JA, Young SWH. 2015. Building a Better Book in the Browser (Using Semantic Web technologies and HTML5). Code4Lib Journal. 29 *

Rossmann D, Young SWH. 2015. Using Social Media to Build Community. Computers in Libraries. 35(4):18–22.

Young SWH, Rossmann D. 2015. Building Library Community Through Social Media. Information Technology and Libraries. 34(1):20–37. *

Young SWH. 2014. Improving Library User Experience with A/B Testing: Principles and Process. Weave: Journal of Library User Experience. 1(1). *

Young SWH, Tate AM, Rossmann D, Hansen MA. 2014. The Social Media Toll Road: The Promise and Peril of Facebook Advertising. College & Research Library News. 75(8):427–434.

Arlitsch K, Obrien P, Clark JA, Young SWH, Rossmann D. 2014. Demonstrating Library Value at Network Scale: Leveraging the Semantic Web With New Knowledge Work. Journal of Library Administration. 54(5):413–425.

Rossmann D, Rossmann B, Meadow K, Young S, Notess G. 2012. Did We Get What We Paid For? An Institutional Assessment of User Behavior, User Expectations, and System Performance of Web Scale Discovery Tools. In: Proceedings of the 2012 Library Assessment Conference Building Effective, Sustainable, Practical Assessment. Charlottesville, VA; p. 471–484. *

Clark J, Marriott R, Custer S, Adams E, Bonnand S, Miller T, Young S, Hendrikx J. 2012. A Searchable Digital Archive of ISSW Proceedings is Available Online! In: Proceedings, 2012 International Snow Science Workshop. Anchorage, AK; p. 807–813.

*Peer-reviewed

Datasets

Scott W. H Young (2014) Data from: “Improving Library User Experience with A/B Testing: Principles and Process”. Montana State University ScholarWorks. http://doi.org/10.15788/m2rp42.

Presentations (in-person)

The Fast and The Furious: Performance Enhancements for Improving the User Experience of Library Websites, with Krista Godfrey • DLF Forum • Vancouver, BC • October 2015 (Forthcoming) *

Disrupting the Status Quo: New Models & Technologies for Scholarly Communication, panel discussion • Advancing Research Communication and Scholarship • Philadelphia, PA • April 2015

Love Us in Person? LIKE us on Facebook! Social Media Strategies for Engaging your Patrons, with Angela Tate, Mary Anne Hansen, and Doralyn Rossmann • Montana Library Association – Annual Conference • Bozeman,MT • April 2015

Your Chocolate is in My Peanut Butter! Mixing up Content and Presentation Layers to Build Smarter Books in Browsers with RDFa, Schema.org, and Linked Data Topics, with Jason Clark • Code4Lib • Portland, OR • February 2015 *

Using Sentiment Analysis of Twitter to Develop Strategies for Library Data Sharing Partnerships, with Sara Mannheimer • CNI • Washington, DC • December 2014 *

Share and Share Alike: Applying Social Media Optimization (SMO) to Enhance Web Content and Connect with Users, with Doralyn Rossmann • LITA Forum • Albuquerque, NM • November 2014 *

Linked Data is People: Using Linked Data to Reshape the Library Staff Directory, with Jason Clark • Access • Calgary, AB • September 2014 *

Transforming Community with a Strategic Social Media Program, with Doralyn Rossmann • CNI • St. Louis, MO • March-April 2014 *

Strategic Social Media: Creating Library Community Online, with Mary Anne Hansen, Doralyn Rossmann, and Angela Tate • Pre-conference workshop at the American Library Association Midwinter Meeting • Philadelphia • January 2014

Building a Better Book (In the Browser): Using HTML5 to Transform and Unlock Book Content, with Jason Clark • CNI • Washington, DC • December 2013 *

Using A/B/n Testing to Improve the User Experience of Library Websites • LITA Forum • Louisville, KT • November 2013 *

Metadata First: Using Structured Data Markup and the Google Custom Search API to Outsource Your Digital Collection Search Index, with Jason Clark • DLF Forum • Austin, TX • November 2013 *

Online Community Building in an Academic Context: A University Library Case Study, with Doralyn Rossmann • Social Media and Society, International Annual Conference • Halifax, NS • September 2013 *

Building a Better Book (In the Browser): Using HTML5 to Transform and Unlock Book Content, with Jason Clark • Access Conference • St. John’s Newfoundland • September 2013 *

Social Media for Libraries, with Angela Tate • Tribal College Librarians Professional Development Institute, Annual Meeting • May 2013

Digital Access & Preservation: Panel Discussion • Montana Academic Libraries Symposium • April 2013

ScholarWorks and Open Access Scholarship at Montana State University • Bozeman, MT • 2013

*Peer-reviewed

Presentations (online)

Improving Website User Experience with A/B Testing

ALA TechSource-hosted online workshop, June 2015

Library UX: Creating Usable and Useful Websites

Library Journal-hosted webcast panel discussion with Aaron Schmidt, October 2014

Building Library Community through Social Media

ACRL-hosted webinar co-taught with Doralyn Rossmann, September 2014

Search Engine Optimization (SEO) for Libraries

LITA-hosted online workshop co-taught with Kenning Arlitsch, Jason Clark, and Patrick O’Brien, July 2014

All Aboard – The Party’s Starting! Setting a Course for Social Media Success

Webinar co-taught with Mary Anne Hansen, Doralyn Rossmann, and Angela Tate. Hosted by the Library Information Technology Association, August 2013, April 2014

Welcome to the Machine: Making Digital Library Collections Findable by People and Bots Using SEO, Schema.org, and HTML5 Microdata

Conference session with Jason Clark, hosted by the Amigos Library Services Online Conference, HTML5 and CSS3: Ready for Prime Time? February 2013

Invited Blog Posts

Young SWH. “On the Spirit of Creative Exploration at DPLAfest 2015”. Digital Public Library of America. 21 May 2015.

Young SWH, Clark JA. “CNI Fall 2013 Reflection”. Digital Library Federation. 28 March 2014.

Young SWH. “DLF Forum 2013—Thoughts from a New Librarian”. Digital Library Federation. 25 November 2013.

Young SWH, Clark JA, OBrien P, Arlitsch K. “Metadata First: Using Structured Data Markup and the Google Custom Search API to Outsource Your Digital Collection Search Index”. Digital Library Federation. 5 September 2013.

Grant Activity

Twitter Sentiment Analysis for Research Data Services • Co-Principle Investigator, with Sara Mannheimer • $4,480 • September 2015 – September 2016 • Funded by Montana State University, Faculty Excellence Grant

Building a Better Book (in the Browser) • Jason Clark – Principle Investigator • $24,924 • 5% Effort • October 2014 – October 2015 • Funded by Institute Museum & Library Services (IMLS), Sparks! Ignition Grants for Libraries • Grant Number: SP-02-14-0002-14

Measuring Up: Assessing Accuracy of Reported Use and Impact of Digital Repositories • Kenning Arlitsch — Principle Investigator • $500,000 • 5% Effort • December 2014 – December 2017 • Funded by Institute of Museum & Library Services (IMLS), National Leadership Grants for Libraries • Grant Number: LG-06-14-0090-14

Getting Found: Search Engine Optimization for Digital Repositories, Kenning Arlitsch — Principle Investigator • $878,820 • 11% Effort • November 2011 – October 2014 • Funded by Institute of Museum & Library Services (IMLS), National Leadership Grants for Libraries

Assessment in Action: Academic Libraries and Student Success, Summer 2013 – Summer 2014 • Funded by the Institution of Museum and Library Services and sponsored by the American Library Association’s Association of College and Research Libraries

Teaching Activity

LSCI 121: Library Research Skills

2-credit online course for MSU undergraduate students, Spring term 2015. Syllabus available online [PDF].

Latin Teaching Apprenticeship • University of Georgia • Spring 2008

A practical apprenticeship in teaching elementary Latin at all levels of secondary and post-secondary education through discussions, readings, class observations, test- and lesson-plan design, and practice teaching.

Undergraduate Teaching Assistant • University of Minnesota • Fall 2004 – Spring 2005

GRK 1001, Beginning Classical Greek I

GRK 1002, Beginning Classical Greek II

Professional Service

Interface and Usability Design-Infrastructure Group • FY2015 • Orbis Cascade Alliance

Peer Reviewer • 48th Annual Hawaii International Conference on System Sciences

University Service

University Web Advisory Council • February 2012 – Present

Faculty Affairs Committee • August 2013 – Present

Library Service

Digital Content Group • January 2012 – January 2014

Public Services Group • January 2012 – March 2014; September 2014 – August 2015

Scholarly Communication Group • June 2012 – July 2015

Semantic Web Group • February 2013 – Present

Social Media Group • June 2012 – Present

Technical Services Group • January 2012 – December 2013

User Experience Group (Chair) • January 2012 – August 2015

Web-scale Discovery Task Force • January 2012 – July 2014

Conference Attendance

Access • 2013, 2014

ALA Midwinter Meeting • 2014

Advancing Research Communication and Scholarship • 2015

Coalition for Networked Information • Fall 2013, Spring 2014, Fall 2014

Code4Lib • 2015

Digital Library Federation Forum • 2012, 2013

Library and Information Technology Association Forum • 2013, 2014

Seattle Interactive • 2012

Social Media and Society International Conference • 2013

Scholarships and Recognition

2015 DPLA + DLF Cross-Pollinator Travel Grant

2013 DLF Forum New Professionals Fellow

Leadership MSU • Class of 2014

Special Student Guest • ACRL, New York Chapter, Annual Symposium, Innovation by Design: Re-Visioning the Library • 2010

IMLS Laura Bush 21st Century Librarian Grant • 2009