Social Media and Online Communities
Assistant Professor — Digital Initiatives Librarian • Montana State University • July 2013-Present
As a tenure-track faculty member in the Library Informatics & Computing Department, I lead user experience and web analytics reporting. My library practice involves three primary areas.
Design: information architecture, front-end development, user interfaces
Evaluation: user research, accessibility, performance
Strategy: UX, content, social media
Instructor — Digital Initiatives Librarian • Montana State University • January 2012-June 2013
As a non-tenure-track faculty member on the Digital Access and Web Services team, my work focused on website design and development, digital libraries, social media, and user experience.
New York University • MA, Archives and Public History • 2011
Long Island University • MLIS, Palmer School • 2011
Georgetown University • Post-Baccalaureate Program in Classics • 2005-2007
University of Minnesota • BA, Classical Archaeology, Summa Cum Laude • 2005
Young SWH, Rossmann D, editors. 2017. Using Social Media to Build Communities: A LITA Guide. Lanham, Maryland: Rowman & Littlefield. (Forthcoming)
Rossmann D, Young SWH. 2016. Social Media Optimization: Principles for Building and Engaging Community. Library Technology Reports. 52(6).
Article Publications (Peer-reviewed)
Mannheimer S, Young SWH, Rossmann D. 2016. Improving Services—At What Cost? Examining the Ethics of Twitter Research at the Montana State University Library. The Council for Big Data, Ethics, and Society.
Mannheimer S, Young SWH, Rossmann D. 2016. On the Ethics of Social Network Research in Libraries. Journal of Communication, Information, and Ethics in Society. 14(2). [Free full text available]
Young SWH. 2016. Speed Matters: Performance Improvements for Library Websites. Weave: Journal of Library User Experience. 1(4).
Rossmann D, Young SWH. 2015. Social Media Optimization: Making Library Content Shareable and Engaging. Library Hi Tech. 33(4). [Free full text available]
Clark JA, Young SWH. 2015. Building a Better Book in the Browser (Using Semantic Web technologies and HTML5). Code4Lib Journal. 29.
Young SWH, Rossmann D. 2015. Building Library Community Through Social Media. Information Technology and Libraries. 34(1):20–37.
Young SWH. 2014. Improving Library User Experience with A/B Testing: Principles and Process. Weave: Journal of Library User Experience. 1(1).
Rossmann D, Rossmann B, Meadow K, Young S, Notess G. 2012. Did We Get What We Paid For? An Institutional Assessment of User Behavior, User Expectations, and System Performance of Web Scale Discovery Tools. In: Proceedings of the 2012 Library Assessment Conference Building Effective, Sustainable, Practical Assessment. Charlottesville, VA; p. 471–484.
Article Publications (Non Peer-reviewed)
Rossmann D, Young SWH. 2017. Social Media Optimization: Five principles to guide your online activities. American Libraries Magazine. 48(1/2): 71.
Rossmann D, Young SWH. 2015. Using Social Media to Build Community. Computers in Libraries. 35(4):18–22.
Young SWH, Tate AM, Rossmann D, Hansen MA. 2014. The Social Media Toll Road: The Promise and Peril of Facebook Advertising. College & Research Library News. 75(8):427–434.
Arlitsch K, Obrien P, Clark JA, Young SWH, Rossmann D. 2014. Demonstrating Library Value at Network Scale: Leveraging the Semantic Web With New Knowledge Work. Journal of Library Administration. 54(5):413–425.
Clark J, Marriott R, Custer S, Adams E, Bonnand S, Miller T, Young S, Hendrikx J. 2012. A Searchable Digital Archive of ISSW Proceedings is Available Online! In: Proceedings, 2012 International Snow Science Workshop. Anchorage, AK; p. 807–813.
Young SWH (2016) Library Web Performance Data [dataset]. Montana State University ScholarWorks. http://doi.org/10.15788/m23w2g
Young SWH (2014) A/B Testing Web Analytics Data [dataset]. Montana State University ScholarWorks. http://doi.org/10.15788/m2rp42
Presentations – International Conferences
“From Practice to Pedagogy: Building a Student-Centered Social Media Community,” co-authored and co-presented with Doralyn Rossmann. International Conference on Learning, Teaching, and Student Success. Bozeman, MT. November 2016. *
“Putting the ‘I’ in Data: The Ethics of Using Human-Generated Data as a Research Tool,” co-authored with Sara Mannheimer and Doralyn Rossmann. SciDataCon 2016: Advancing the Frontiers of Data in Research. Denver, CO. September 2016. *
“Novel Methods for Evaluating Social Media Community Building in Libraries,” co-authored with Doralyn Rossmann. Qualitative and Quantitative Methods in Libraries (QQML) International Conference. Paris, France. May 2015. *
“Online Community Building in an Academic Context: A University Library Case Study,” co-authored and co-presented with Doralyn Rossmann. Social Media and Society – International Annual Conference. Halifax, NS. September 2013. *
Presentations – National Conferences
“Getting Started with UX at Your Library.” Texas Library Association Annual Conference. San Antonio, TX. April 2017 (Invited)
“Introducing Hex UX: An Integrated Method for Generating, Analyzing, and Reporting User Experience Data.” Designing for Digital. Austin, TX. April 2017 *
“Participatory User Experience Design with Underrepresented Populations: A Model for Disciplined Empathy,” co-authored and co-presented with Celina Brownotter. Code4Lib. Los Angeles, CA. March 2017 *
“No Such Thing as a Free Lunch: Google Analytics and User Privacy,” co-authored and co-presented with Patrick O’Brien. DLF Forum. Milwaukee, WI. November 2016 *
“The Man in the Machine: Digital Labor Ethics for Academic Research,” co-authored and co-presented with Sara Mannheimer. DLF Forum. Milwaukee, WI. November 2016 *
“Understanding Understanding: Implementing Design-Focused Service Initiatives at Your Library – Curated by ER&L,” co-authored with Annie Downey, Kris Johnson, and Joe Marquez, and co-presented with Kris Johnson and Joe Marquez. The Digital Shift: The Service Continuum 8th Annual Virtual Conference. October 2016 (Invited)
“Reading the Reader: Building a User-Centered Publishing Prototype in a Web Browser,” co-authored and co-presented with Jan Zauha and Michelle Gollehon. Library Publishing Forum. Denton, TX. May 2016 *
“Understanding Understanding: Implementing Design-Focused Service Initiatives at Your Library,” co-authored and co-presented with Annie Downey, Kris Johnson, and Joe Marquez. Designing for Digital. Austin, TX. April 2016. *
“The Fast and The Furious: Performance Enhancements for Improving the User Experience of Library Websites,” co-authored and co-presented with Krista Godfrey. DLF Forum. Vancouver, BC. October 2015. *
“Improving Website User Experience with A/B Testing.” Workshop hosted by ALA TechSource. June 2015.
“Disrupting the Status Quo: New Models & Technologies for Scholarly Communication.” Panel discussion. Advancing Research Communication and Scholarship. Philadelphia, PA. April 2015. (Invited)
“Your Chocolate is in My Peanut Butter! Mixing up Content and Presentation Layers to Build Smarter Books in Browsers with RDFa, Schema.org, and Linked Data Topics,” co-authored and co-presented with Jason Clark. Code4Lib. Portland, OR. February 2015. *
“Using Sentiment Analysis of Twitter to Develop Strategies for Library Data Sharing Partnerships,” co-authored and co-presented with Sara Mannheimer. CNI. Washington, DC. December 2014. *
“Share and Share Alike: Applying Social Media Optimization (SMO) to Enhance Web Content and Connect with Users,” co-authored and co-presented with Doralyn Rossmann. LITA Forum. Albuquerque, NM. November 2014. *
“#Win or #Fail: Measuring Researcher Attitudes toward Open Data Using Sentiment Analysis of Twitter,” co-authored with Sara Mannheimer. DLF Forum. Atlanta, GA. October 2014. *
Library UX: Creating Usable and Useful Websites,”co-authored and co-presented with Aaron Schmidt. Webcast panel discussion hosted by Library Journal. October 2014.
“Building Library Community through Social Media,” co-authored and co-presented with Doralyn Rossmann. Webinar hosted by ACRL. September 2014.
“Linked Data is People: Using Linked Data to Reshape the Library Staff Directory,” co-authored and co-presented with Jason Clark. Access. Calgary, AB. September 2014. *
“Search Engine Optimization (SEO) for Libraries,” co-authored and co-presented with Kenning Arlitsch, Jason Clark, and Patrick O’Brien. Workshop hosted by ALA-LITA. July 2014.
“All Aboard – The Party’s Starting! Setting a Course for Social Media Success,” co-authored and co-presented with Mary Anne Hansen, Doralyn Rossmann, and Angela Tate. Webinar hosted by ALA-LITA. August 2013 and April 2014.
“Transforming Community with a Strategic Social Media Program,” co-authored and co-presented with Doralyn Rossmann. CNI. St. Louis, MO. March-April 2014. *
“Strategic Social Media: Creating Library Community Online,” co-authored and co-presented with Mary Anne Hansen, Doralyn Rossmann, and Angela Tate. Pre-conference workshop at the American Library Association Midwinter Meeting. Philadelphia, PA. January 2014.
“Building a Better Book (In the Browser): Using HTML5 to Transform and Unlock Book Content,” co-authored and co-presented with Jason Clark. CNI. Washington, DC. December 2013. *
“Using A/B/n Testing to Improve the User Experience of Library Websites.” LITA Forum. Louisville, KT. November 2013. *
“Metadata First: Using Structured Data Markup and the Google Custom Search API to Outsource Your Digital Collection Search Index,” co-authored and co-presented with Jason Clark. DLF Forum. Austin, TX. November 2013. *
“Building a Better Book (In the Browser): Using HTML5 to Transform and Unlock Book Content,” co-authored and co-presented with Jason Clark. Access. St. John’s, Newfoundland. September 2013. *
“Welcome to the Machine: Making Digital Library Collections Findable by People and Bots Using SEO, Schema.org, and HTML5 Microdata,” co-authored and co-presented with Jason Clark. HTML5 and CSS3: Ready for Prime Time? Conference session hosted by Amigos Library Services. February 2013.
Presentations – State and Regional Conferences
“Understanding the Library User Experience.” Tribal College Librarians Institute – Annual Meeting. June 2016.
“Hook ‘Em & Keep ‘Em: How Trout U. is Engaging Library Users through Social Media to Build Community,” co-authored and co-presented with Ryer Banta and Mary Anne Hansen. PNR Rendevous webcast hosted by the Pacific Northwest Region of the National Network of Libraries of Medicine. March 2016.
“Love Us in Person? LIKE us on Facebook! Social Media Strategies for Engaging your Patrons,” co-authored and co-presented with Angela Tate, Mary Anne Hansen, and Doralyn Rossmann. Montana Library Association – Annual Conference. Bozeman, MT. April 2015.
“Social Media for Libraries,” co-authored and co-presented with Angela Tate. Tribal College Librarians Institute – Annual Meeting. May 2013.
“Digital Access & Preservation.” Panel Discussion. Montana Academic Libraries Symposium. April 2013.
Invited Blog Posts
Young SWH. “Building Community and Demonstrating Impact with Altmetrics”. Altmetric. 16 June 2016.
Young SWH. “On the Spirit of Creative Exploration at DPLAfest 2015”. Digital Public Library of America. 21 May 2015.
Young SWH, Clark JA. “CNI Fall 2013 Reflection”. Digital Library Federation. 28 March 2014.
Young SWH. “DLF Forum 2013—Thoughts from a New Librarian”. Digital Library Federation. 25 November 2013.
Young SWH, Clark JA, OBrien P, Arlitsch K. “Metadata First: Using Structured Data Markup and the Google Custom Search API to Outsource Your Digital Collection Search Index”. Digital Library Federation. 5 September 2013.
Evolving the Book in the Browser (Using Semantic Web technologies and HTML5), with Jason A. Clark and Jan Zauha • Knight News Challenge, Semi-finalist (top 47 of 633 submissions) • Unfunded
Radian Data Education and Advocacy Portal, with Sara Mannheimer and Ryer Banta • $1,500 • Awarded April 2016 • Funded by Force11
The Inclusive Library Experience: Participatory Design with Native American Students • Principal Investigator • $7,220 • April 2016 – April 2017 • Funded by Montana State University Office of the Provost, Native American Recruitment and Retention Initiatives
Twitter Sentiment Analysis for Research Data Services • Co-Principal Investigator, with Sara Mannheimer • $4,480 • September 2015 – September 2016 • Funded by Montana State University, Faculty Excellence Grant
Building a Better Book (in the Browser) • Jason Clark – Principal Investigator • $24,924 • 5% Effort • October 2014 – October 2015 • Funded by the Institute Museum & Library Services (IMLS), Sparks! Ignition Grants for Libraries • Grant Number: SP-02-14-0002-14
Transforming Practice to Enable Community Building: Creating a Social Media Community Building Toolkit • Co-Principal Investigator, with Doralyn Rossmann • $231,671 • Institute of Museum & Library Services (IMLS), 2015 Laura Bush 21st Century Librarian Program • Unfunded
Measuring Up: Assessing Accuracy of Reported Use and Impact of Digital Repositories • Kenning Arlitsch — Principal Investigator • $500,000 • 5% Effort • December 2014 – December 2017 • Funded by the Institute of Museum & Library Services (IMLS), National Leadership Grants for Libraries • Grant Number: LG-06-14-0090-14
Getting Found: Search Engine Optimization for Digital Repositories, Kenning Arlitsch — Principal Investigator • $878,820 • 11% Effort • November 2011 – October 2014 • Funded by the Institute of Museum & Library Services (IMLS), National Leadership Grants for Libraries
Assessment in Action: Academic Libraries and Student Success, Summer 2013 – Summer 2014 • Funded by the Institution of Museum and Library Services and sponsored by the American Library Association’s Association of College and Research Libraries
LSCI 491: Contemporary Approaches to Community Building Using Social Media
3-credit course for MSU undergraduate students, Spring term 2016. Syllabus.
LSCI 121: Library Research Skills
2-credit course for MSU undergraduate students, Spring term 2015. Syllabus.
Field Reviewer • Institute of Museum and Library Services • 2016 National Leadership Grants for Libraries and Laura Bush 21st Century Librarian Programs
Review Panelist • Institute of Museum and Library Services • 2016 National Leadership Grants for Libraries Program
DLF AIG Web Analytics Working Group
DLF AIG User Experience Working Group
Peer Reviewer • Weave: The Journal of Library User Experience
Interface and Usability Design-Infrastructure Group • FY2015 • Orbis Cascade Alliance
Peer Reviewer • 48th Annual Hawaii International Conference on System Sciences
Faculty Affairs • September 2013 – September 2016
Faculty Senate • September 2016 – Present
University Web Advisory Council • February 2012 – Present
Application Development Working Group • July 2015 – Present
Content Design Group (Chair) • September 2016 – Present
Design Research Working Group • July 2015 – Present
Digital Content Group • January 2012 – January 2014
Library Experience Group (Chair) • September 2015 – Present
Intranet Working Group (Chair) • April 2014 – April 2015
Public Services Group • January 2012 – March 2014; September 2014 – August 2015
Scholarly Communication Group • June 2012 – July 2015
Search Committee – Electronic Resources and Discovery Services Librarian (Chair) • October 2016 – Present
Semantic Web Group • February 2013 – Present
Service Design Task Force • 2015
Social Media Group • June 2012 – Present
Technical Services Group • January 2012 – December 2013
User Experience Group (Chair) • January 2012 – August 2015
Web-scale Discovery Task Force • January 2012 – July 2014
ALA Midwinter Meeting • 2014
Advancing Research Communication and Scholarship • 2015
Code4Lib • 2015
Designing for Digital • 2016
DPLAfest • 2015
Library Publishing Forum • 2016
Seattle Interactive • 2012
Social Media and Society International Conference • 2013
Cantrell A. 2017 Jan 17. MSU librarians’ report highlights ways to build and engage community through social media. MSU News Service.
Ruff C. 2016 Mar 22. Academic Publishers Experiment With ‘Altmetrics’ to Track Reach and Impact. The Chronicle of Higher Education. [Follow-up Q&A]
Leadership MSU • Class of 2014
Special Student Guest • ACRL, New York Chapter, Annual Symposium, Innovation by Design: Re-Visioning the Library • 2010
Master’s degree scholarship awarded by the New York University Graduate School of Arts and Sciences, supported by the Institute of Museum and Library Services under the Laura Bush 21st Century Librarian Program, Grant Number RE-01-07-0018-07 • 2009-2010