Google, Google, Google, Google. Google here, Google there, Google everywhere. Okay, maybe not everywhere. But Google holds an undeniable presence in the contemporary information landscape. With that presence comes attention, which in turn has given rise to Search Engine Optimization. Over the last couple of years, our work at the Montana State University Library has concentrated on SEO, with a keen view towards the guidelines set by Google. Now that we’re many months into our SEO initiative, I wanted to take a look back from a UX perspective and compare our Google traffic against another prime focus of attention, our library homepage.